le potager du roi

strategy:

To give true brand status to the Potager du Roi, a unique and legendary place created at the request of Louis XIV in 1683, in Versailles.

solution:

A powerful monogram logo, reminiscent of a garden letter, bridging heritage and vitality.

A proprietary territory that combines graphic structures, illustrative style, and institutional color palette, all derived from the products, materials, and architecture of the place.

A branding expression that serves the beauty of the living: never static, it follows the rhythm of the seasons, a combination of complementary colors, illustrations, shadows, and lights reveals the experiential and sensory richness of the Potager du Roi.