ÉCOUTER VOIR

strategy:

Create the brand’s first flagship store in Paris:

• Adhere to the iconic journey established within the network (Listen / Exchange / Co-construct).

• Offer a unique digital experience in the optical market (connected frames).

• Highlight the brand’s expertise in visual and auditory health.

solution:

• A perfectly embodied journey while investing 450 m² over 3 levels.

• A graphic universe that merges with the architectural gesture for maximum coherence in the expression of the brand’s codes.

• Ultra-impactful expertise furniture that punctuates and rhythmically structures the journey.

• A useful digital experience, harmoniously integrated into the furniture.
au mobilier.

expertise:

Architectural concept, Furniture design, Graphic universe, Customer journey and experience, Merchandising.

© Harraw_studio
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© Harraw_studio
© Harraw_studio
© Harraw_studio
© Harraw_studio
© Harraw_studio
© Harraw_studio
© Harraw_studio
© Harraw_studio
© Harraw_studio
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